Showing posts with label alcohol drinks. Show all posts
Showing posts with label alcohol drinks. Show all posts

Friday, July 24, 2009

Beer Chang


ThaiBev brews Beer Chang (Thai: เบียร์ช้าง), a pale lager. Chang (Thai: ช้าง) is the Thai word for elephant, an animal that has cultural and historical significance to Thailand. The logo for Chang Beer features two elephants facing one other. Chang is brewed for the domestic market at 6.4% abv; and for the export market at 5% abv. However, the two "versions" are in fact different beers, the export beer being a 100% malt beer like its domestic draught product, while the Beer Chang sold in-country in Thailand contains some rice. In 2004, the company introduced Archa beer, at 5.4% alcohol by volume (abv). The beer won a gold medal at the 2007 Australian International Beer Awards (AIBA). In 2006, the company launched Chang Light, 4.2% abv, and Chang Draught in bottles, at 5% abv.

Mekhong whiskey


Mekhong is Thailand's first domestically produced branded golden spirit. Launched in 1941, it quickly became the most popular brand in Thailand. This was helped by a dispute with the French concerning the border with Laos along the Mekong River which gives the brand its name. The name alone inspired patriotic sentiment and the Mekhong brand quickly became synonymous with Thai pride.

Despite being known as a whisky, Mekhong is in fact much closer to a rum. The distilled spirit is made from 95% sugar cane/molasses and 5% rice. This distilled spirit is then blended with a secret recipe of indigenous herbs and spices to produce its distinctive aroma and taste.

Mekhong is distilled, blended and bottled at the Bangyikhan Distillery on the outskirts of Bangkok. Its slightly lower strength of 35% abv means that it mixes well including as an ingredient in cocktails, the most famous of which being the 'Sabai Sabai', known as the Thai Welcome Drink.

Mekhong is widely available across South East Asia and is also now available in the UK and Europe.

Mekhong Whiskey is mentioned several times on the album Hell's Ditch by The Pogues, along with other common Thai drinks.

The band The Refreshments (now known as Roger Clyne and the Peacemakers) have a song named Mekong on the album Fizzy Fuzzy Big and Buzzy, which is about a night in a Thai bar with a new friend. The song, with its chorus "Here's to Life!", remains a staple of RCPM live shows.